4-Steps To Facebook Marketing

You would think that marketing to active Facebook users would be easy, but unfortunately, it’s not! Facebook marketing strategy is challenging and when done wrong it can cost a lot and have little impact on your business. Before the Internet, businesses...

The Importance of Market Analysis

Why Market Analysis? Most people don't look over the edge of a cliff and jump on blind faith; hoping to hit the ground in one piece. Instead, a person that is looking to get from the cliff to the ground safely conducts a careful assessment of the conditions to...

Millennials May Not Like You

At The Morganelli Agency® we utilize multiple channels, including television, print, digital, mobile, tablets and video – to provide consumers with content they want and to effectively deliver the messages of our clients to the marketplace.  In the past, investments...

Evaluate Everything

Stop marketing to yesterday’s definition of today. What do I mean by that? Too many business owners get stuck in a rut of doing the same thing day in and day out. What worked last time, won’t always work every time. As a business owner, it is your responsibility to...

Why Companies Use Call Tracking

As a business owner, you know that you spend a lot of money marketing your business every day. But do you really know what is working and what you may be wasting your marketing dollars on? First, let’s briefly describe what call tracking is. In a nutshell,...

Marketing Isn’t Just Pretty Pictures

It kills me when a business owner says my brother (replace this with any relative) does my marketing. Then they proceed to show me the flyer that their “relative” put together for $50. Inevitably, the conversation takes a turn because I simply cannot let another human...

Content Marketing: Why you need a strategy.

In a perfect world, everyone would respond harmoniously to everything you did in the marketplace.  Every engagement would start the sun shining, the birds singing and the register ringing. Unfortunately, that world doesn’t exist. In reality you can’t make...

What to Consider When Hiring a Marketing Agency

Don’t hire just another vendor. Hire a partner. When hiring a marketing agency, you should look at their core values and culture. Gathering this type of information will give you an inside look into what kind of relationship you will have. Avoid agencies...

Blogging Just to Blog – Avoid These Mistakes

Don’t set yourself up to fail. A blog can grow your audience and keep your brand top of mind; however, when you blog just to blog you could be doing yourself a disservice. When we talk to our clients about the importance of blogging, their usual response...

Benefits of Hiring a Marketing Agency

Are you and your team trying to figure out if you should hire a marketing agency? It’s a tough decision to make, and you definitely want to make sure you make the right decision. We can guide you on what benefits you receive when you hire a marketing...

Best Time to Advertise – A Tired Consumer May Be Better than an Alert One

If you have owned a business for a while or have read any marketing books you have certainly come across the notion that you should advertise when consumers are the most alert. For example, advertising at 6:30am is ideal because most people are having...

Marketing During the Holidays

Business are getting used to this new holiday environment they find themselves. A few years back, the holiday season meant long lines, heavy foot traffic and time spent training new holiday cashiers. Now with omnichannel shopping, an increase...

Content Marketing: Why you need a strategy.

In a perfect world, everyone would respond harmoniously to everything you did in the marketplace.  Every engagement would start the sun shining, the birds singing and the register ringing. Unfortunately, that world doesn’t exist. In reality you can’t make...

read more

Millennials May Not Like You

At The Morganelli Agency® we utilize multiple channels, including television, print, digital, mobile, tablets and video – to provide consumers with content they want and to effectively deliver the messages of our clients to the marketplace.  In the past, investments...

read more

Marketing During the Holidays

Business are getting used to this new holiday environment they find themselves. A few years back, the holiday season meant long lines, heavy foot traffic and time spent training new holiday cashiers. Now with omnichannel shopping, an increase...

read more

4-Steps To Facebook Marketing

You would think that marketing to active Facebook users would be easy, but unfortunately, it’s not! Facebook marketing strategy is challenging and when done wrong it can cost a lot and have little impact on your business. Before the Internet, businesses...

read more

Benefits of Hiring a Marketing Agency

Are you and your team trying to figure out if you should hire a marketing agency? It’s a tough decision to make, and you definitely want to make sure you make the right decision. We can guide you on what benefits you receive when you hire a marketing...

read more

Why Companies Use Call Tracking

As a business owner, you know that you spend a lot of money marketing your business every day. But do you really know what is working and what you may be wasting your marketing dollars on? First, let’s briefly describe what call tracking is. In a nutshell,...

read more