What is takes to be an Entrepreneur

I have been mentoring entrepreneurs for a better part of the last decade. It makes me sound old and wise, but I can assure you I am far from it. During my mentorship sessions, first time entrepreneurs or start-up newbies ask, “What is it like to be an entrepreneur?”...

Evaluate Everything

Stop marketing to yesterday’s definition of today. What do I mean by that? Too many business owners get stuck in a rut of doing the same thing day in and day out. What worked last time, won’t always work every time. As a business owner, it is your responsibility to...

Marketing Isn’t Just Pretty Pictures

It kills me when a business owner says my brother (replace this with any relative) does my marketing. Then they proceed to show me the flyer that their “relative” put together for $50. Inevitably, the conversation takes a turn because I simply cannot let another human...

The Importance of Market Analysis

Why Market Analysis? Most people don’t look over the edge of a cliff and jump on blind faith; hoping to hit the ground in one piece. Instead, a person that is looking to get from the cliff to the ground safely conducts a careful assessment of the conditions to...