Millennials May Not Like You

At The Morganelli Agency® we utilize multiple channels, including television, print, digital, mobile, tablets and video – to provide consumers with content they want and to effectively deliver the messages of our clients to the marketplace.  In the past, investments...

Evaluate Everything

Stop marketing to yesterday’s definition of today. What do I mean by that? Too many business owners get stuck in a rut of doing the same thing day in and day out. What worked last time, won’t always work every time. As a business owner, it is your responsibility to...

Marketing Isn’t Just Pretty Pictures

It kills me when a business owner says my brother (replace this with any relative) does my marketing. Then they proceed to show me the flyer that their “relative” put together for $50. Inevitably, the conversation takes a turn because I simply cannot let another human...

The Importance of Market Analysis

Why Market Analysis? Most people don’t look over the edge of a cliff and jump on blind faith; hoping to hit the ground in one piece. Instead, a person that is looking to get from the cliff to the ground safely conducts a careful assessment of the conditions to...