Marketing During the Holidays

Business are getting used to this new holiday environment they find themselves. A few years back, the holiday season meant long lines, heavy foot traffic and time spent training new holiday cashiers. Now with omnichannel shopping, an increase in consumer knowledge and...

Why Companies Use Call Tracking

As a business owner, you know that you spend a lot of money marketing your business every day. But do you really know what is working and what you may be wasting your marketing dollars on? First, let’s briefly describe what call tracking is. In a nutshell, call...