The Morganelli Agency helps small businesses like yours grow. We take small budgets and aim to make a large impact. Our team works meticulously to develop data-driven strategies that ensure your marketing plan is consistently elevating your brand. Our team members are experts in Market Analysis, Strategic Positioning, Marketing Segmentation, Target Marketing, and Brand/Marketing Analysis.
TMA360 Market Segmentation
This process enables you to define your customer persona. The persona is a valuable component when determining your marketing mix. Our team takes a holistic approach to market segmentation. The goal is to ensure that the market is divided into clearly identifiable segments (similar wants, needs, and demand). When the process is complete, the agency will ensure that your organization’s marketing mix matches the expectations of the current target segment.
Strategic Positioning is all about setting your business up for future success. Our team can develop, implement and assist in executing a well-developed plan that focuses on creating competitive advantage for your business. Through this process, we aim to create value that differentiates your organization to that of your competition.
Take whatever your real estate agent gave you when you opened your doors and toss it. The Morganelli Agency Market Analysis takes a methodical approach by examining the essential factors required for marketplace domination. We consider the customers, competitors and your organization. The result of TMA360 Market Analysis is an in-depth breakdown of your marketplace.
Marketing Plan Development
We are insanely focused on disrupting the norm. While most agencies are working off the 5 Ps of marketing (product, price, place, promotion and people), we have considered the future. With social influence growing rapidly, paired with the constant flow of data, we aim to make our clients diabolically engineered marketing machines. For that reason, we work directly with your team to develop a marketing strategy that leaves our clients proud to be part of such an innovative movement.
The Morganelli Agency will develop a profile of your current and future potential customers. By identifying where they live, work, play and how they consume media. We can develop a long-term strategic approach that uses the analysis of your marketplace to stabilize your current business and to grow you sales pipeline.
Branding is a lynchpin for your overall business strategy; branding defines your identity and dictates the messaging and actions you take to move the business forward.
Brand elements must consistently represent your brand promise, as well as consumers’ perceptions and expectations for your brand. These valuable business assets include your brand name, logo, slogan, and on/offline presence. These brand elements must evoke memorability, meaningfulness, likability, transferability, adaptability and protect-ability. Our agency performs a brand audit, evaluating each of your brand elements, providing you with reporting on key findings and actionable steps to move your brand forward.