Content Marketing: Why you need a strategy.

In a perfect world, everyone would respond harmoniously to everything you did in the marketplace.  Every engagement would start the sun shining, the birds singing and the register ringing. Unfortunately, that world doesn’t exist. In reality you can’t make everyone...

Millennials May Not Like You

At The Morganelli Agency® we utilize multiple channels, including television, print, digital, mobile, tablets and video – to provide consumers with content they want and to effectively deliver the messages of our clients to the marketplace.  In the past, investments...

Marketing During the Holidays

Business are getting used to this new holiday environment they find themselves. A few years back, the holiday season meant long lines, heavy foot traffic and time spent training new holiday cashiers. Now with omnichannel shopping, an increase in consumer knowledge and...

4-Steps To Facebook Marketing

You would think that marketing to active Facebook users would be easy, but unfortunately, it’s not! Facebook marketing strategy is challenging and when done wrong it can cost a lot and have little impact on your business. Before the Internet, businesses would rely on...

Benefits of Hiring a Marketing Agency

Are you and your team trying to figure out if you should hire a marketing agency? It’s a tough decision to make, and you definitely want to make sure you make the right decision. We can guide you on what benefits you receive when you hire a marketing agency and...

Why Companies Use Call Tracking

As a business owner, you know that you spend a lot of money marketing your business every day. But do you really know what is working and what you may be wasting your marketing dollars on? First, let’s briefly describe what call tracking is. In a nutshell, call...

Evaluate Everything

Stop marketing to yesterday’s definition of today. What do I mean by that? Too many business owners get stuck in a rut of doing the same thing day in and day out. What worked last time, won’t always work every time. As a business owner, it is your responsibility to...