by morganelliagency | Dec 22, 2017 | Marketing 101
In a perfect world, everyone would respond harmoniously to everything you did in the marketplace. Every engagement would start the sun shining, the birds singing and the register ringing. Unfortunately, that world doesn’t exist. In reality you can’t make everyone...
by morganelliagency | Dec 22, 2017 | Marketing 101
If you have owned a business for a while or have read any marketing books you have certainly come across the notion that you should advertise when consumers are the most alert. For example, advertising at 6:30am is ideal because most people are having their cup of...
by morganelliagency | Dec 21, 2017 | Marketing 101
Don’t set yourself up to fail. A blog can grow your audience and keep your brand top of mind; however, when you blog just to blog you could be doing yourself a disservice. When we talk to our clients about the importance of blogging, their usual response is that they...
by morganelliagency | Dec 19, 2017 | Marketing 101
At The Morganelli Agency® we utilize multiple channels, including television, print, digital, mobile, tablets and video – to provide consumers with content they want and to effectively deliver the messages of our clients to the marketplace. In the past, investments...
by morganelliagency | Dec 18, 2017 | Marketing 101
Business are getting used to this new holiday environment they find themselves. A few years back, the holiday season meant long lines, heavy foot traffic and time spent training new holiday cashiers. Now with omnichannel shopping, an increase in consumer knowledge and...
by morganelliagency | Dec 18, 2017 | Marketing 101
You would think that marketing to active Facebook users would be easy, but unfortunately, it’s not! Facebook marketing strategy is challenging and when done wrong it can cost a lot and have little impact on your business. Before the Internet, businesses would rely on...
by morganelliagency | Dec 2, 2017 | Marketing 101
Are you and your team trying to figure out if you should hire a marketing agency? It’s a tough decision to make, and you definitely want to make sure you make the right decision. We can guide you on what benefits you receive when you hire a marketing agency and...
by morganelliagency | Dec 2, 2017 | Marketing 101
As a business owner, you know that you spend a lot of money marketing your business every day. But do you really know what is working and what you may be wasting your marketing dollars on? First, let’s briefly describe what call tracking is. In a nutshell, call...
by morganelliagency | Nov 26, 2017 | Marketing 101
Don’t hire just another vendor. Hire a partner. When hiring a marketing agency, you should look at their core values and culture. Gathering this type of information will give you an inside look into what kind of relationship you will have. Avoid agencies that seem...
by morganelliagency | Mar 20, 2017 | Marketing 101
Stop marketing to yesterday’s definition of today. What do I mean by that? Too many business owners get stuck in a rut of doing the same thing day in and day out. What worked last time, won’t always work every time. As a business owner, it is your responsibility to...
