Marketing Isn’t Just Pretty Pictures

It kills me when a business owner says my brother (replace this with any relative) does my marketing. Then they proceed to show me the flyer that their “relative” put together for $50. Inevitably, the conversation takes a turn because I simply cannot let another human...

The Importance of Market Analysis

Why Market Analysis? Most people don’t look over the edge of a cliff and jump on blind faith; hoping to hit the ground in one piece. Instead, a person that is looking to get from the cliff to the ground safely conducts a careful assessment of the conditions to...