You would think that marketing to active Facebook users would be easy, but unfortunately, it’s not! Facebook marketing strategy is challenging and when done wrong it can cost a lot and have little impact on your business. Before the Internet, businesses would rely on marketing tactics, such as Yellow Pages or billboards to advertise to the masses and some businesses would just hope that customers would find them. Nowadays, businesses can’t just wait around for customers to appear, they must have aggressive and data driven marketing strategies.
Your social strategy must be unique and specific to your business. If you just copy what you see other businesses doing, then you’re not going to stand out. Marketing is never successful when it is ‘cookie cutter,’ meaning that it is just done in duplication of someone else’s efforts and has no true purpose or thought behind it. If you are working on your marketing on your own then we advise you to think outside the box and back your efforts with data. If you are working with an agency, then we advise you to ensure that your marketing partners are not giving you a plain Jane marketing strategy that they seem to push on every client. If you don’t even know where to begin then give us a call at 972.521.6002.
Here are our 4-Steps to Facebook Marketing:
First, figure out what you’re trying to accomplish. Are you looking to increase sales? Build brand awareness? Communicate better with current customer/fan base? The list goes on and on.
Second, study your audience. It is important to know not only your Facebook audience (gender, age, location, income, education, etc.), but to know who you are trying to attract.
Third, develop your custom content and buildout your schedule. There are endless opportunities when it comes to the types of content you can display on social sites like Facebook. Feel free to mix-up the content through imagery, videos, text status, blogs, shared contents, links, etc.
Fourth, you’ll need to design an advertising strategy. In order to keep ahead of your competitors and to stay relevant amongst your audience, you need to have a consistent approach to Facebook advertising. Luckily, Facebook allows you to choose different advertising objectives so you can diverse your messaging and manage your budget across different campaigns.
To be truly successful, you must keep a close eye on your social strategy and adjust when necessary. You must give things time since nothing happens overnight, but it is important to be flexible in order to maximize your efforts.